Trupanion Makes Pet Health Insurance Attractive (TRUP) - Seeking Alpha (registration)

Trupanion Makes Pet Health Insurance Attractive (TRUP) Seeking Alpha (registration) Trupanion has built a better insurance plan for consumers with improved coverage and simple terms. By marketing via vets, their pet acquisition costs (PAC) are low relative to lifetime value. This is a nascent, but potentially large market in the US.